Conversation Priam 4

Marketing Tips Various Types of marketing- Street Digital and social

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Marketing in  it’s simplest is communication, a conversation through which we tell others what we have to offer or need. Technology has creted a whole new set of tools in this Conversation Prism and mastering an understanding of them is just the first step to utilizing them.  This weekend I was blessed to be at  BarcampNYC  at Microsoft offices. In the the digital marketing session, there was so much information I taped the session  but will review and share at a later date. There were so many great tips and apps!

To prevent  multiple posting to my various  social media groups I opted to  create this post and point to these tips.

Start simple… organize your mailing  list and get you  own website… simple but so important. I recommended google contacts   (https://www.google.com/contacts/) for general  contact management and I am finding www.linkedin.com  for professional contact management is working.  In my  workshops I  encourage individuals to  simply reach out to their list  and keep them updated with what you are doing and enquire about th

  • organize your email
  • add a signature
  • send a note  - reintroduce yourself  
  • inquire about their well being  and open up the channels to communicating.

Before building yout “outpost ” on Social media sites, get your website and design your central  contact info. there is no excuse.
I use a self hosted WordPress install.  My host DREAMHOST are among the best! were a team  they do the heavy lifting so i can  host my own domain. It is their support that  rocks! here is a special  Promo Code “MYWEBSTORE2013″ that will give you $28 off 119 yearly hosting and free domain.  You can host an unlimited no of domains with this account.

My theme is cool and free – but I may  change it a bit later . It is the monthly maintenance and  upgrade that is time intensive.

Various types of  Marketing

  • Data… Heatmapping
  • Visual
  • Video
  • Content Marketing
  • Seo marketing
  • Social Curation
  • Street Marketing
  • Social listening
  • Internet Marketing
  • Offline Marketing
  • Outbound Marketing
  • Inbound Marketing
  • Newsletter Marketing
  • Article Marketing
  • Trade Show Marketing
  • Search Marketing
  • Direct Marketing
  • Niche Marketing
  • Drip marketing.
  • Social Media Marketing
  • Referral Marketing
  • Guerrilla Marketing
  • Promotional Marketing
  • Affiliate Marketing
  • Viral Marketing
  • B2B Marketing
  • B2C Marketing
  • Mobile Marketing
  • Reverse Marketing
  • Telemarketing
  • Direct Mail Marketing
  • Database Marketing
  • Personalized marketing

Read more about itemss in bold at http://www.designandpromote.com/the-many-types-of-marketing

That a lot for a small businesses especially one very involved in day to day processes …

My Tip

Plug the holes ensure marketing points back to the correct landing page and that  the call to action is executable eg

Create a bread crumbs to  vital  BUSINESS info on all your social network

  1. Your About-US Page on your blog 7 Social networks  is vital make sure to  fill it out
  2. Your General – Call to  action –  contact me to discus how I can  help  your creative busienss grow. or Check our sales page for latest  discounts!
  3. Contact  page- make it easy  for them to ocntact you  and create a protocal to  follow through
  4. Physical Address
  5. Phone number  www.google.com/voice or GMAIL or Skype ID

use a social distribution tool such as Hootsuite

So how is your  marketing  doing, 

http://marketing.grader.com/  I run my sites through and test the results against my goals and  the results I know I’m receiving. My marketing goal is not increased numbers but more targetted customer attraction and retention, as well as delivering better quality to existing  customers.

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