Marketing in it’s simplest is communication, a conversation through which we tell others what we have to offer or need. Technology has creted a whole new set of tools in this Conversation Prism and mastering an understanding of them is just the first step to utilizing them. This weekend I was blessed to be at BarcampNYC at Microsoft offices. In the the digital marketing session, there was so much information I taped the session but will review and share at a later date. There were so many great tips and apps!
To prevent multiple posting to my various social media groups I opted to create this post and point to these tips.
Start simple… organize your mailing list and get you own website… simple but so important. I recommended google contacts (https://www.google.com/contacts/) for general contact management and I am finding www.linkedin.com for professional contact management is working. In my workshops I encourage individuals to simply reach out to their list and keep them updated with what you are doing and enquire about th
Before building yout “outpost ” on Social media sites, get your website and design your central contact info. there is no excuse.
I use a self hosted WordPress install. My host DREAMHOST are among the best! were a team they do the heavy lifting so i can host my own domain. It is their support that rocks! here is a special Promo Code “MYWEBSTORE2013″ that will give you $28 off 119 yearly hosting and free domain. You can host an unlimited no of domains with this account.
My theme is cool and free – but I may change it a bit later . It is the monthly maintenance and upgrade that is time intensive.
Various types of Marketing
Read more about itemss in bold at http://www.designandpromote.com/the-many-types-of-marketing
That a lot for a small businesses especially one very involved in day to day processes …
Plug the holes ensure marketing points back to the correct landing page and that the call to action is executable eg
Create a bread crumbs to vital BUSINESS info on all your social network
use a social distribution tool such as Hootsuite
So how is your marketing doing,
http://marketing.grader.com/ I run my sites through and test the results against my goals and the results I know I’m receiving. My marketing goal is not increased numbers but more targetted customer attraction and retention, as well as delivering better quality to existing customers.