Note the “attempt”
The challenge was not the technology… the challenge was and will be getting independent makers truly independent! Many have fogotten the end goal “selling their product to customers” and are caught in the adrenaline they encounter on “the route to achieving that goal”… seeking press and putting on fashion shows!
In part 2 I’ll round of a report on that year and where I’m at now!
The Social Style Experiment Re-genesis January to July 2011
In 2011 We embrace a new way of practicing the Business of Fashion… we kick of in February with a focus on the Black Fashion Designers during NY Black History Month Celebration! During NY Fashion and Market weeks we add Brooklyn designers! Please note however we embrace ALL Independent designers to our 28 squared program!
Regenesis- Re-think every thing!
in 2010 we tested the technology for Live streaming Clothing (It’s not just turning on the camera) and connected with designers within the African diaspora (better known as Black Fashion Designers or designers of Color) we Got that down to a simple formula ( which we are currently revising for publication) with just a few queries! Now it was time for logistics and content and context!
We have content- Lots of it collectively we can take you from Brooklyn to New Jersey and Queens, The west coast, “Down South” or “Up North” to Canada! We can get you across the waters To France, Senegal, Nigeria, Ghana, Cameroon, or South Africa! If You wanted to escape the cold.. there is always the Caribbean – Trinidad, Barbados, St Lucia and Jamaica! To top it off we can deliver in any flavor from urban to contemporary to exotic or traditional and in every size petite, to full figure in any quantity one of a kind ( one off to Mass market) Putting that content in to context for delivery for different markets and the logistics of how to use the technology to do so at the most efficient cost and time is what social style is about! ( We ‘llgive new meaning to Eco- or green)
there were a lot of questions…
Do we use Skype or Gmail or a private network! Which will work best if not in all in most of the locales given various states of infrastructure & development! If a designer in Nigeria gets an order in Trinidad or vice versa which is the most economic way of delivery! How do we collectively take care of our communities while engaging in Global Trade!
What of the Gate keepers do we need them! If the consumer is my neighbor or (my colleagues) who I can reach with a “Blast”- from our network… do I need to be on the cover of VOGUE… do I need $56,000 to be part of a fashion week! What about awards… if we have our own who needs BET!
Radical… no it’s being done in many sectors from journalism to Mainstream fashion! What may be radical is he “power to the People’ Attitude we embrace! Even that the P2P movement is not new… it is however even new to our culture! We welcome ALL Independent designers - submit to Join me!
The context - designing to meet particular needs or “ingestion” by Specific consumers! Really a matter of brand specific STYLE that each designer will ultimately define! our job within this is constantly reminding them of ALL the constituents!
Consumer- Customer who actually buy
Trade Buyer- ( re-sellers of all levels)
Local officials (think fashion as cultural tourism)
Advertisers seeing to reach our audience-
Social Styles February 2011- The Logistics
When- Specific time
Flash Mobs ”IT” (never executed)
The challenge of BPT- is real- And conceptualizing an event with Blacks around the worlds is an EXTREME challenge! I only need one designer in each area who has an understanding of technology and some basic skill in it’s use… we can train them… we had content and they could get the support! The challenge in this is WHEN and more importantly how to set up marketing for an event or events that could not be “specific’
The solution adapt the concept of FLASH MOBS to FLASH “IT” – “spontaneous gatherings online! Notifying people ( they could sign sign up early)
Social Styles February 2011- The Blash Fashion Designers edition
Sign Up to be notified in a flash on online “Fashion or Style events”
Attendees (who have registered and checked in ) will be sent the online/mobile (room) address
What A Local/Global/International experiment and conversations on how technology and Social Media is changing the culture of independent design
Changing the very interaction with customer, Platforms for showcasing and sale; as well as how it is affecting the Locale indie culture of designers, photographers, people in local social design circle; find inspiration to produce…design; work and sell. How is social Media widening Global Commerce; how it is changing the face (and specs) of the consumers; Even how it is s it changing the brand and aesthetic and style of these designer. The growing Fashion Tourism movement!
Looking at Intro by designers as to what sets the style in their local apart with supporting video and images of their local sector as well as designers collections,. One designer may show items from his studio as he/she would in a distance presentation! Discussion on their use of Social media how that is changing the way they design, produce, sell… and how they handle the challenges… what would they improve on the apps they use. What are the payoff!
Global conversation Will be finalized by Sunday night
Local conversation- Speaker are designers, photographers, people in our social design circle!
Listening in and asking question will be consumers!
28 squared project focuses on bridging the digital divide getting women and Minorities online! Using Technology to help create opportunities
Social Styles February 2011- If You understand A Flash mob … the concept is to meet online “Spontaneously” During The Month Of February 2011 Program to explore the various technology and devise use scenarios for independent designers! The Social Media Week component encourages designers to speak on their experience to a broader audience! Logistics-We bring designers from around the world online from there studios in various locations using technology video(, Coveritlive, Qik) Chat, ( My.28squared) and Screen sharing www.join.me ( final to be decided this week) The focus is software designers can actually use… we have been testing these since 2005. This Time the focus is the social interaction around style and creativity most media Video; images will be prerecorded! Some live “Salon style presentation. Of Fashion And Accessories from designers. Attendees can interact as in a Tweet up or via chat depending on platform chosen! Live stream embed from Qik or Ustream or Livestream
Outside of the larger “fashion Weeks’ Designers can and we have used social media to communicate design do business and sell!