Designers you need to let others sell for you , you cannot do it all… if you are sitting at a booth you are not producing.
The questions I ask when I look at post across social media is
Tell me WHY SHOULD I BUY This Item…
Who do I know will this item suit…
What sets this Item apart from others
I have looked at some of the sites and post on social media and frankly… how do they sell!
When I share images, I often do not have the info that is needed to sell an item/s!
Many do not understand how to streamline … and DELEGATE so they try to do it all.
Design is One full time Job
Production Is another
Marketing and then
You only have 24 Hrs and at sometime you need to sleep
Drop Shipping As an Option..
When drop shipping, you let others sell… so you can concentrate on making and delivering… while they market,push and do the social media lifting. but you will need to give them the info to sell. including Why someone would want to buy this item…
It’s not complicated… I often ask makers to start with the why….
WHY SHOULD ANYONE BUY THIS- product , service merchandise? Who could make great use of this?
You’d be surprised how many cannot answer that question! It starts with the product and what you sell the customer about the product!
The Garment in the above image
will suit a number of figure type
It can be style in Various ways
worn for various occasions
it is an attention Grabber
may be influenced by a piece of art at the least
It is an interesting take on the color blocking trend
there are other options it could;- employ local artisans, is locally produced, uses a new fabric or technique, supports a particular cause…
We offer product workshops and line edits. but there is also a need to
look at price positioning… would YOU buy this
look at images and offers … I’m serious, get a collection editorial and simple clear shot even make a quick product videos that you can offer for media use!
Please do NOT compete against yourself… by offering this on your site at the same time..
Why would they respond to this offer. for offers exclusive to this campaign
Share the news
Not In NYC or city of offer…
Please check you shipping deadlines and add a week…
Please check you latest rates
Why does the link not lead back to my site… well it depends on arrangement… do you put your sources on your garments! I have always left links … and many have found you and come directly to you. But in some cases, Site owners may need to track who shares and how…
Thank you, Sharing, Sponsorship and Support, helps Conceive Change!
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