Selling techniques offline and online is one focus Independent designers crafters and artist It’s time to start maketing for Holiday 2013. We first learned that designers were not selling on web marketplaces at our 2010 Fashion Night out event. When one designer asked another, ” how much do you sell on ETSY”. Post by Brooklyn … Continue reading
This time I showed it from the perspective of curator of Fashion films. Connecting the video to the label’s products. i am in no way associate`with the company and will receive no compensation. this is purely a curatorial approach. the links lead back to the IP owner who made the video available on a Social network hence … Continue reading
One of the thinks I do is develop procedures for” what can be” using new or emerging media. ” Shoppable Media” really is clickable media that directs to the sell through or e-commerce enabled page! Don’t see how? follow the directions in the image. In designing new procedures, we usually test “ideas” of how to use … Continue reading
At the end of this post there is a version of this image that allows you to click through! Social Innovation (innovation involving a social group) is a slow process, it means the “group” has to have the vision and direction. Earlier that year my session with the designer in St. Lucia paid off, … Continue reading
Note the “attempt” The challenge was not the technology… the challenge was and will be getting independent makers truly independent! Many have fogotten the end goal “selling their product to customers” and are caught in the adrenaline they encounter on “the route to achieving that goal”… seeking press and putting on fashion shows! In part … Continue reading
The line that caught my eyes, stated “Did you know, there are currently 165 monarchies in Africa?” At first glance it seemed genuine and so I shared, technically other than poor SEO practices, there does not seem to be much at first glance. However I also saved it to read the story more closely… To … Continue reading
When I tell the designers that together we can create a shopping network for independent fashion videos… it’s hard for them to conceive. Which is why I put this video overlay together. with www.TibiaeTech.com we hope to reach a point where this is seamless and effortless for mom and pop or independent Creative Businesses. Getting … Continue reading
[product sku=”BSS 211″] What is the value of the time you spend online! Is it increasing your sales! Building the “Perception of value” others have of your product services merchandise? Do you sell as much as you could and can changing your practices increase or augment sales! I’m not looking for rhetoric, I want real … Continue reading
Can you find me something in red … from a local designer! I get that call all the time but few designers share what they have to offer and so I cannot help. I can design it and now I’ve found a group of sewers willing to create it! So you can relax and point to … Continue reading
There is only so much you can learn at “The University of Youtube”! The young man that brought this to light was earnest and frank in his assessment of what he needed. He had learned screen-printing using lessons on YouTube. Now in “business” for himself he realized he needed a hands on class, mentors with experience, and … Continue reading
Can your product stand up to the consumer’s expectation and need! trust me Customers TALK… to each other! If you are into jewelry, how well do the clasps hold! Quality control is important at every step of the design process! Customers can talk you into success or out of it! How does the garment launder, … Continue reading
You are proactively selling when sharing your design story. I’ll say it again, You are not giving away a favor to editors , when you share, or by allowing others to share your story! Marketing cost and if I, or anyone else, offer to help you market understand the value of that! Yes your design has a story… Social … Continue reading
Buyers do not care what the press says, they want items that move off the rack and do not return. If the images here look OK .. they are not, you need this workshop. Fit and construction are key. Yes this is another workshop, with two versions. One for consumers who are purchasing and a second for … Continue reading
Sometimes innovation means revisiting what works. Can You Find Me Something in my Size… or as my Aunt said “child why don’t you get back to sewing… I need clothes!”. As a`designer, I’ve hear a lot of that lately, but I see a lot of images of clothing in social streams so why aren’t people satisfied… “Will … Continue reading
Can’t find the clothing you want? Is your style truly unique or is it a matter of Fit? If your question is “Where can I find…” then you may be overlooking a crucial option for wardrobe procurement! Want all of your wedding party to shine! Concerned the sister next to you in the pew or … Continue reading
When DVF joined forces with Google under the CFDA they tested #shopthehangout with a mere 691 in official attendance. Now it takes as much effort to sell to one person across a counter as it does to 691 and the video can add value to time spent. The challenge is you have to sell! You need … Continue reading
Mature Creative Industrialist seeks young innovative Artisans who can leverage her USP & UA – Lets make wildly successful products together! Now that I have your attention, understand this I want to see a great store online and offline with great must have products! Want to be the designer without the drama… I have 50 … Continue reading
On the 12th day of #techmas @badassebs sent to me, 12 Commerce Concepts 11 Content Classes 10 Sites for Crowdfunding 9 Video Portals 8 Digital Library Tips 7 presentation Options 6 Imaging Solutions 5 time management tools 4 ‘Curation” Gems 3 audio-text converters 2 image viewers 1 Video Special Diversity is not simply about alloing different … Continue reading
Generally tech presentation focus on how businesses can leverage the social media tools . The Digital Strategy presentation has evolved into a series of “consumable” Presentation. This first series reintroduces, new and emerging technology that is abailable to the cottage industry, from a strategy perspective. While it speaks to the creative, the information c will be … Continue reading
Whether or not we admit it, we are impacted by images from our social media channels. In this post below are embedded from various social media platforms. they now all have embed feature so that credit is automatically given to the owners. However I still like to inform and ask their permission Torro Torro, the … Continue reading
Social Style™ is a CLASS IN CONTEXT™ aimed at getting the maker, the technologist and the consumer on the same page! it is about using the technology as well as understanding the traditional skill of references in this case in Fashion shopping (or voyeurism) Finally tired of seeing the “does this fit me” post, and replies … Continue reading
KYEMAH MCENTYRE has launched a fashion capsule collection on Bella Vello, and once you get over the pride of this sisters talent, the joy of her success and opportunity, let’s take a moment to look deeper into the significance and issues in this “arrangement’ At first, I was simply glad that there was now an example … Continue reading
I was notified via my tech feeds that Paypal had launched Paypal.me. It’s a simple link that allows for payment. As always I plunged right in. New tools require new protocols and while others would blog about it’s launch or that it exists . I’ve learned that the information value is in “how does it work.”SignificancePaypal me is a Social … Continue reading
It’s the season for transitions and we’re stepping the game up as far as creating a sustainable local supply chain for local cottage sectors globally. What sets us apart is the process we take our collective through. Tapping into our combined experience and expertise in; -Tradition Fashion, Creative Cottage, Bespoke/Custom tailoring and emerging tech. The following is a report published … Continue reading
A couple days ago someone showed me a style similar to my DRumPer , the hems seemed to have the same pull and they seemed similar , but the cut and drape were different. The item was a polyester, the DRumPer is cotton or rayon spandex. There are other differences least of which is the price the version … Continue reading
NYukCO is a Popup Incubator, virtual space & #fashiontech collective, focused on exploring affordable design, maufacturing & distribution in #socialcommerce NYukCO celebrates The power of the collective, The beauty of individuality, The impact of technology, NYukCO is a space for growth! Under the arm of Brooklyn Fashion Week I’m leading a charge for local designers to define … Continue reading
Websites are no longer simply billboards. What do you want to accomplish Who are your users Home page About Blog Contact Landing Pages Responsive design – check at Content & Context strategy Functionality Usability Distribution Strategy Social Strategy Drop in Conversion Engagement – who will respond , answer engage Ability to print & share pages Keyword … Continue reading
Style Canvas is a set of tools designed to empower customers to better select their apparel as well as help stylist better guide clients! It’s designed specifically to aid in digital and social commerce, which while extending the clients options also meant less personal sales process. This March we’re celebrating Women’s Month, National Crafter’s Month and Prepping for … Continue reading