Can you tell what this artist is selling – Debunking myth & fears in online sale strategy

The times they are a-changin’.

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product displayTechnology gives us the “space” to lay out our inventory  at  a very low cost, and with an ever growing plethora of tools and media  that help us better communicate value. Creative businesses do the same thing online as they  do  offline, Including make the same mistakes.   This is an actual display from a designer at a show and sell. Can you tell what they’re selling. As I’m collecting and prepping  artisans for DeMarketplace I am  moved to address   myths and fears. It was no  surprise that  she sold little or made any  contacts. Privacy  fears affecting the viral impact  of campaigns or image distribution.

If the container for your product  images is locked down , their visibility is also locked down.  Decide are you on  social networks for personal convenience or as a Business.

I’m on Etsy or Facebook or (insert social media) so I do not need to market (I got this) .

These are  social networks they work  on the concept of sharing and viral effect. Most images have no attribution marking, so while shared  you can seldom  find the  source or lead to  a transaction. When taking  a closer look  at businesses saying they’re doing well, most are not meeting their survival threshold. In fact many  are unaware of that baseline target Their product is under priced, so  while they are selling they are  operating  at severe loss, Even when properly distributed, there is no  means of conversion- so despite resources spent marketing  fails

I  do not  show my  work because they will steal my  work….

The reality is that is a risk often many people who  BUY  your work may in fact copy or “rub it off”- It’s actually  a technique taught in  design school.

Protecting your work is a serious challenge, but your efforts to prevent this is only as strong as  your willingness No one is Buying… so why bother.

Often higher priced items are “show-roomed” In that people often see an item of label 6-8 times before investing.  Al the more reason to show what’s in  your inventory.

If a celebrity (or major press), wears my  stuff it will get  sold… (So I do not need you)

You can only sell what you have in stock, and what is easy to  “find” Celebrity  endorsements work if your product is fully developed, well branded, competitively priced, well branded and extremely  well distributed.

So I  do not need you…

Ultimately at the core of this type of  strategy is that unsaid “I do not need you”. A brand has a right to  chart its course , often though this closed approach is based on  “biases” and is in fact disrespectful  to those you encounter.  If reserving an item  for a special audience e-mail them  directly. You never know who is connected to the press or the “right  eyes”

Why are you showing your images…

Are your seeking exposure, to build influence or Sales, The fact is Press contacts whether traditional  or new media want fresh images not shared elsewhere. Who you need to see your work should guide your  distribution strategy. I see designers/artisans sharing in closed groups with  colleagues. Sponsors &  investors Colleagues Hobbyist and enthusiast Consumers Press- (Traditional, Niche and  New Media)



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