Designing A Creative Industrial Curriculum for a Converging Marketplace

The  platforms that creatives as independent  have access to, are converging. you can access info and by extension product online, offline, Mobile, Tablet, Web,  Tv, print… Fashion for that matter any creative concept is not only product it is also content, service and merchandise and at any moment any designer  in any part of the diaspora is showing or selling to a consumer who could  be in any part of the world! Google recent  $35 Chrome Cast Dongle only heralds at the possibilities

I’m Launching a web series series that  directly address the challenges these entrepreneurs will need to face. The core information has been explored developed and tested within a project that has have been  proactive in preparing local businesses to succeed in a connected global  economy.

Now It’s time to  find participants, supporters, Sponsors and conspirators ( I mean cofounders)

Tibiae tech will spare head teh technology we will eventually need… But  we need to  prepp the very  community that will hold up the coming movement. I’ve started working  with creatives to sort out their product, services and menus; designs, sales and marketing strategies;  build and manage their websites. I’m working online and as such able to accommodate creatives around the world who want to sell to an international market.

They have what it takes and there are schools that  teach them  the skills… what’s missing  is an understanding of “Strategy’.  I heard someone who  had successfully  competed a design course ask the instructor… “So what am I  supposed to do  now”

When you  understand the goal … what you want to achieve and the various ways that can happen you  are better able to  complete. You have what it takes. It’s remarkable that the jobs you accepted, skills you “picked up” and  people you met  during  your life seem to bring you  to exactly  where you’re supposed to be! Translating those skills into  a viable successful business tools is often  difficult to  do.

The original workshop was developed over  10 years and fined tuned “In The TRENCHES” every aspect was shaped or added by the demands of those who were following the program! The chapter outline will undoubtedly change  as I actually pen the chapter  feel free to join in.

Chapter outline for 28 Squared the book- circa 2010

This outline  has since had a major overhaul though the concept is the same! I’t seemed I’ve spent my life preparing to write this book. However living and doing kept getting in the way, now it will be expanded… to an online web series.. with creatives from around the world.

Primer- Section A- is the first aspect and involves a detail review and can be used by existing product and companies to revise their strategy! Understand how it works, has been narrowed to a comprehensive step by step approach that takes businesses from research, through product development, sales, marketing and distribution! They are able to define and develop core concepts- A 2hr Intro  seminar and/or checklist Section B- we take a fun  look at  concept of Product development using an open group project, while introducing participants to New Media and technology and  new concept of decision making

Join the Lab for the next session

Phase 1

Goals- is an introduction to these concepts as it relates to a specific product! Discovery( it’s a lean startup model) during this phase we explore,  discover & develop… the goal get a working model of your idea!Participants usually  start  exploring  one or more of their products ideas with respect to these elements with teh aim of building a prototype that not only fits their niche and serves consumers needs but sets them apart as a unique and vital product! Phase 2 Participants commit to a particular sector and business plan/brand and beginning establishing “ROOTS’. During the Alpha stage participants interact with the  public in a controlled manner as they shape their product Alpha-focuses on Production and scale It takes the prototype to a production model- Sourcing, product, production, staffing, funding and resources market and gets ready for public beta launch and attracting funding Phase 3 Beta- focuses on Launch of the product, build market traction convert to financing, Refine product/ merchandise, brand and packaging and business development with professional assistance!

Pruning. During the Alpha stage participants interact with the  public in a controlled manner as they shape their product Phase 4 Mature – Focuses on Delivery of products while earning revenue balancing books, reporting and expanding business model! Positioning the business for enterprise and financing, refining brand, packaging and business development with professional assistance!

Maturity At this stage Participants can adeptly shape and  brand products services to meet their consumer needs. they should have attracted interest from  investors, consumers an d press and their focus is steadily  building their businesses!

notes and suggestions here

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