Marketing in it’s simplest is communication, a conversation through which we tell others what we have to offer or need. Technology has creted a whole new set of tools in this Conversation Prism and mastering an understanding of them is just the first step to utilizing them. This weekend I was blessed to be at BarcampNYC at Microsoft offices. In the the digital marketing session, there was so much information I taped the session but will review and share at a later date. There were so many great tips and apps!
To prevent multiple posting to my various social media groups I opted to create this post and point to these tips.
Start simple… organize your mailing list and get you own website… simple but so important. I recommended google contacts (https://www.google.com/contacts/) for general contact management and I am finding www.linkedin.com for professional contact management is working. In my workshops I encourage individuals to simply reach out to their list and keep them updated with what you are doing and enquire about th
- organize your email
- add a signature
- send a note – reintroduce yourself
- inquire about their well being and open up the channels to communicating.
Before building yout “outpost ” on Social media sites, get your website and design your central contact info. there is no excuse.
I use a self hosted WordPress install. My host DREAMHOST are among the best! were a team they do the heavy lifting so i can host my own domain. It is their support that rocks! here is a special Promo Code “MYWEBSTORE2013” that will give you $28 off 119 yearly hosting and free domain. You can host an unlimited no of domains with this account.
My theme is cool and free – but I may change it a bit later . It is the monthly maintenance and upgrade that is time intensive.
Various types of Marketing
- Data… Heatmapping
- Content Marketing
- Seo marketing
- Social Curation
- Street Marketing
- Social listening
- Internet Marketing
- Offline Marketing
- Outbound Marketing
- Inbound Marketing
- Newsletter Marketing
- Article Marketing
- Trade Show Marketing
- Search Marketing
- Direct Marketing
- Niche Marketing
- Drip marketing.
- Social Media Marketing
- Referral Marketing
- Guerrilla Marketing
- Promotional Marketing
- Affiliate Marketing
- Viral Marketing
- B2B Marketing
- B2C Marketing
- Mobile Marketing
- Reverse Marketing
- Direct Mail Marketing
- Database Marketing
- Personalized marketing
Read more about itemss in bold at http://www.designandpromote.com/the-many-types-of-marketing
That a lot for a small businesses especially one very involved in day to day processes …
Plug the holes ensure marketing points back to the correct landing page and that the call to action is executable eg
Create a bread crumbs to vital BUSINESS info on all your social network
- Your About-US Page on your blog 7 Social networks is vital make sure to fill it out
- Your General – Call to action – contact me to discus how I can help your creative busienss grow. or Check our sales page for latest discounts!
- Contact page- make it easy for them to ocntact you and create a protocal to follow through
- Physical Address
- Phone number www.google.com/voice or GMAIL or Skype ID
use a social distribution tool such as Hootsuite
So how is your marketing doing,
http://marketing.grader.com/ I run my sites through and test the results against my goals and the results I know I’m receiving. My marketing goal is not increased numbers but more targetted customer attraction and retention, as well as delivering better quality to existing customers.Email This Post Print This Post