Marketing in it’s simplest is communication, a conversation through which we tell others what we have to offer or need. Technology has creted a whole new set of tools in this Conversation Prism and mastering an understanding of them is just the first step to utilizing them. This weekend I was blessed to be at BarcampNYC at Microsoft offices. In the the digital marketing session, there was so much information I taped the session but will review and share at a later date. There were so many great tips and apps!
To prevent multiple posting to my various social media groups I opted to create this post and point to these tips.
Start simple… organize your mailing list and get you own website… simple but so important. I recommended google contacts (https://www.google.com/contacts/) for general contact management and I am finding www.linkedin.com for professional contact management is working. In my workshops I encourage individuals to simply reach out to their list and keep them updated with what you are doing and enquire about th
- organize your email
- add a signature
- send a note – reintroduce yourself
- inquire about their well being and open up the channels to communicating.
Before building yout “outpost ” on Social media sites, get your website and design your central contact info. there is no excuse.
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My theme is cool and free – but I may change it a bit later . It is the monthly maintenance and upgrade that is time intensive.
Various types of Marketing
- Data… Heatmapping
- Content Marketing
- Seo marketing
- Social Curation
- Street Marketing
- Social listening
- Internet Marketing
- Offline Marketing
- Outbound Marketing
- Inbound Marketing
- Newsletter Marketing
- Article Marketing
- Trade Show Marketing
- Search Marketing
- Direct Marketing
- Niche Marketing
- Drip marketing.
- Social Media Marketing
- Referral Marketing
- Guerrilla Marketing
- Promotional Marketing
- Affiliate Marketing
- Viral Marketing
- B2B Marketing
- B2C Marketing
- Mobile Marketing
- Reverse Marketing
- Direct Mail Marketing
- Database Marketing
- Personalized marketing
Read more about itemss in bold at http://www.designandpromote.com/the-many-types-of-marketing
That a lot for a small businesses especially one very involved in day to day processes …
Plug the holes ensure marketing points back to the correct landing page and that the call to action is executable eg
Create a bread crumbs to vital BUSINESS info on all your social network
- Your About-US Page on your blog 7 Social networks is vital make sure to fill it out
- Your General – Call to action – contact me to discus how I can help your creative busienss grow. or Check our sales page for latest discounts!
- Contact page- make it easy for them to ocntact you and create a protocal to follow through
- Physical Address
- Phone number www.google.com/voice or GMAIL or Skype ID
use a social distribution tool such as Hootsuite
So how is your marketing doing,
http://marketing.grader.com/ I run my sites through and test the results against my goals and the results I know I’m receiving. My marketing goal is not increased numbers but more targetted customer attraction and retention, as well as delivering better quality to existing customers.