The times they are a-changin’.
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Selling techniques offline and online is one focus Independent designers crafters and artist It’s time to start maketing for Holiday 2013. We first learned that designers were not selling on web marketplaces at our 2010 Fashion Night out event. When one designer asked another, ” how much do you sell on ETSY”.
Now we can address the logistic of offering these shoes and evenextending the covering service.
Designers need to revise their steps to selling,
- Is the product well designed
- Is the price competitive
- Can the designer fill order
- Are shipping and fulfillmet options and procedues in place
- Is post sale customer support in place
Once these are checked we then
- identify markets & marketplaces
- create marketing and sales collateral
- Customize sales pitch
- Post offers
Once this is done many sit back and wait but this is when the work really begins The creative artist now need to get the info infront of the would be consumer, but also ensure they open the offer.
- GET THE MESSAGE OUT-Share, like follow email
- GET THE MESSAGE OUT-Share, like follow email
- GET THE MESSAGE OUT-Share, like follow email
We need to address designers and their products as well as consumers and/or supporters and having these consumers understand how to share an dteh importance of their support to the local economy.
credit Fabric swatches in Image
1-3 (top down) Vlisco,
Michael Miller Zesty Zinnia White