Designer Diane Von Fustenberg Kicks off the Fall shopping season with #shopthehangout and thus heralds in mainstream acceptance of Video as a selling tool for fashion designers.Well for EVERYTHING… where fashion leads others follow. CFDA and GOOGLE are teaming up to sell DVF’s Line via Hangouts. Yes video will sell clothing I said it in 2005. I’ve worked at it! One designer laughed;- video could NEVER sell clothes.
Never Say Never
Kick off the fall shopping season,
Join fashion designer DVF
Thu, Oct 3, 8:00 PM – 8:30 PM
sign up for the event RSVP here
Que Sera Sera, whatever will be will be.it was inevitable… and i for one am anxious to see how it is executed. Whre will thiis lead. Other designers are slated to follow.
My interest though is in how this affects tje local independent designer.
It is a question I asked since 2005. Can this work for local designers? Can they sell using telepresence, video and other new technology … What would be the challenges. In early February 2011 I spoke at the first Tv Goes Social on the use of video by local Mom and Pop businesses. Here are a corple past post but I will follow up with a long overdie report on this exploration next week. Remember to sign up for mailing list or follow us on Google plus.
- Social Commerce One Day we’ll Shop from Videos – Literally
- Social Commerce | 32-26-42 | Embracing Social Style- Part 2