What is the value of the time you spend online! Is it increasing your sales! Building the “Perception of value” others have of your product services merchandise? Do you sell as much as you could and can changing your practices increase or augment sales! I’m not looking for rhetoric, I want real answers! So I had to develop product services and merchandise (which I’ll announce soon). I’m looking for facts not “perception of value”. Yes in the Social media, Social Networking, Social commerce conversation!
It’s had to gauge the battle when you are not on the field! So I will admit that I was disturbed to realize how badly many young designers and artisans are doing! Few will net above the poverty level. Many believe that $16,000 is the most a young designer can make in their first year. In fact many have seen their main jobs affected by Hurricane Sandy and so expect shortfalls in sales! I’m asking questions and speaking out!
Blame it on a cold New York weather and visiting my Aunts but I find myself looking at thinks with new eyes!
The sale is the exit strategy for the creative, regardless of the medium. If artist and creatives are not selling they need to ask why and redesign. Somehow innovation and creativity is not the practice of the day! Recently I started asking questions first to myself of others and then to others!
- Why can’t I find info on the stuff people post in Facebook?
- Why are they even on Facebook shouldn’t they be “making”
- Why do we assume that someone who post random items is an expert at making that item… or even made them.
- Why am I on Facebook when I get better results on linked and Google Plus?
- Do people really buy thing simply because someone who has absolutely no clue about the topic tweets it?
I also had a couple of conversations last week which got me rethinking and redesigning my site, experimenting as such for a more effective conduit for a creative in a social commerce setting, online and offline. Yes you heard me right Social commerce offline! When I send someone to my site they should find what they need. If I post an image of my work on twitter or Facebook the info should be there with a link if someone re-post and removes my link they should be able to trace the info back to the correct place on the site!
Everyone wants to be a star… the center of attention, yet delivering quality and context is not a priority! It won’t automatically happen either! I had to force myself to write descriptions add seo tags and categories… on top of checking spelling… for a creative that is torture!
I will willingly let someone else do this for me, if they understood the nuances of fashion…so why not teach them and reward them for sales they earn! Then my network has an insatiable need for great design… why not help young creatives produce and in turn help employ another group of women. Look, I know everyone wants to be a star… they want their own site. However a site that helps you sell takes effort and resources! So till we launch on Tibiae Tech concept I’m using my sites www.bkfff.com (which in fact needs an update) and www.bonniesandy.com As I explore concepts in Social Commerce!
- Social Commerce Embracing Social Style;- part 1
- Social Commerce- Let Your Brand Story Reek of Truth!
- Social Commerce One Day we’ll Shop from Videos – Literally
- Social Commerce designing for online and offline networking!
- Social Commerce – Bkstylist Programme- Your Online Time Is An Investment- Now make it Pay
- Social Commerce- Mature Creative Industrialist Seeks Young Innovative Artisans Who can Leverage her USP & UA
- Social Commerce- What They Don’t Teach You at YouTube University
- Social Commerce- Line Editing and Quality Control for Independent Designers
- Social Commerce – Telling Your Products story – How to
- Social Commerce- Spotting Poor Construction and Bad Fit
- Social Commerce- Can You Find Me Something in- Why Rebuilding a Sector Means Addressing Need
- Social Commerce- Leading Ladies Always Have Their Clothing Customized.
- Social Commerce – Sample Product Listing – How to
- Social Commerce Why Should I Buy Your- Product, Service Merchandise.