Social Commerce- Spotting Poor Construction and Bad Fit

The times they are a-changin’.

This post seems to be older than 10 years—a long time on the internet. Dated info and offers may no longer apply. Some technical info might be outdated. Please feel free to post a comment with any updated info .

Buyers do not care what the press says, they want items that move off the rack and do not  return. If the images here look OK .. they are not, you need this workshop. Fit and construction are key.

Yes this is another workshop, with two versions. One for consumers who are purchasing and a second for the independent  fashion set without professional training in fashion.

We’ll also look at merchandising  for price-points,$20 item is not be the same as a $2000 item.  Craftsmanship, Quality of fabric, print, etc.

Often I love the concepts of indie lines and wish they’d invest in a quality dressmaker!  So often I see a blogger raving about a designer, then turn to the product and cannot believe what I’m seeing. Worse I know a particular line that  gets major press, yet those buying that line keep complaining about the quality of workmanship.  I am not surprised that despite their PR efforts they never break through!

If you find yourself airbrushing you image to make clothing look great. stop and revisit the  construction.

Have you  tested your cleaning recommendations. Then there is also durability testing. I took the designers leggings through a usability  test with  a dancer, sent her back  to the drawing board to revise the back seam and crotch area of her patterns… before she went to production. another spoke to me after getting an item made in Africa… the crotch did not fit the american consumer. To save these she had to send them to a tailor, at an additional expense!

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