Local designers are now serving a global customer. That the very way we conceive and delivery fashion products services and merchandise needs a huge “disruption”, has been on my mind for some time. we started discussing it back in 2005 with the launch of Demarketplace, Brooklyn Fashion Gallery and our exploration of Fashion week Brooklyn … Continue reading
Media & technology;- Under this umbrella falls The Communicative and Interactive arts such as Music, Media and Gaming, creating industry and opportunity using technology. I asked a friend , a Singer and Musician what were her products… she cited Youtube , CD’S and Downloads. So how’s that working for you, I asked… to which she … Continue reading
Creative people seldom have time to do the press they need to, too busy creating. My focus is technology and Creativity especially in the local realm, and I seek to test how it can be leveraged. Since 2003 that has meant a self funded project, a focus on what locals have access to and little … Continue reading
I find myself writing a proposal that would create a world stage for designers. As always I lead with the why… hence a few days ago I spent my morning “babbling” to myself! Why would target consumers be interested subject in this badasse group, B.A.D.A.S.S.E is an acronym for Business, Art, Design, Apparel, Styling … Continue reading
Conversations make a difference! As I make changes to the site, two things come to mind;-1) Do these changes work for the customer and 2nd, how do they fit into the overall workflow. What I did not expect way the challenge of adoption on my part! Case in point the chat feature, which works really … Continue reading
Take a look At www.BonnieSandy.com I’ve been completely redesigning It to answer teh question- What do I need from a Website? What would the Boutique translate to online! It’s the question one of our concepts startup at www.tibiaetech.com seeks to answer! So I took to looking not just at existing solutions but also whats is needed … Continue reading
This time I showed it from the perspective of curator of Fashion films. Connecting the video to the label’s products. i am in no way associate`with the company and will receive no compensation. this is purely a curatorial approach. the links lead back to the IP owner who made the video available on a Social network hence … Continue reading
One of the thinks I do is develop procedures for” what can be” using new or emerging media. ” Shoppable Media” really is clickable media that directs to the sell through or e-commerce enabled page! Don’t see how? follow the directions in the image. In designing new procedures, we usually test “ideas” of how to use … Continue reading
At the end of this post there is a version of this image that allows you to click through! Social Innovation (innovation involving a social group) is a slow process, it means the “group” has to have the vision and direction. Earlier that year my session with the designer in St. Lucia paid off, … Continue reading
Note the “attempt” The challenge was not the technology… the challenge was and will be getting independent makers truly independent! Many have fogotten the end goal “selling their product to customers” and are caught in the adrenaline they encounter on “the route to achieving that goal”… seeking press and putting on fashion shows! In part … Continue reading
The line that caught my eyes, stated “Did you know, there are currently 165 monarchies in Africa?” At first glance it seemed genuine and so I shared, technically other than poor SEO practices, there does not seem to be much at first glance. However I also saved it to read the story more closely… To … Continue reading
When I tell the designers that together we can create a shopping network for independent fashion videos… it’s hard for them to conceive. Which is why I put this video overlay together. with www.TibiaeTech.com we hope to reach a point where this is seamless and effortless for mom and pop or independent Creative Businesses. Getting … Continue reading
[product sku=”BSS 211″] What is the value of the time you spend online! Is it increasing your sales! Building the “Perception of value” others have of your product services merchandise? Do you sell as much as you could and can changing your practices increase or augment sales! I’m not looking for rhetoric, I want real … Continue reading
Can you find me something in red … from a local designer! I get that call all the time but few designers share what they have to offer and so I cannot help. I can design it and now I’ve found a group of sewers willing to create it! So you can relax and point to … Continue reading
Mature Creative Industrialist seeks young innovative Artisans who can leverage her USP & UA – Lets make wildly successful products together! Now that I have your attention, understand this I want to see a great store online and offline with great must have products! Want to be the designer without the drama… I have 50 … Continue reading
There is only so much you can learn at “The University of Youtube”! The young man that brought this to light was earnest and frank in his assessment of what he needed. He had learned screen-printing using lessons on YouTube. Now in “business” for himself he realized he needed a hands on class, mentors with experience, and … Continue reading
Can your product stand up to the consumer’s expectation and need! trust me Customers TALK… to each other! If you are into jewelry, how well do the clasps hold! Quality control is important at every step of the design process! Customers can talk you into success or out of it! How does the garment launder, … Continue reading
You are proactively selling when sharing your design story. I’ll say it again, You are not giving away a favor to editors , when you share, or by allowing others to share your story! Marketing cost and if I, or anyone else, offer to help you market understand the value of that! Yes your design has a story… Social … Continue reading
Buyers do not care what the press says, they want items that move off the rack and do not return. If the images here look OK .. they are not, you need this workshop. Fit and construction are key. Yes this is another workshop, with two versions. One for consumers who are purchasing and a second for … Continue reading
Sometimes innovation means revisiting what works. Can You Find Me Something in my Size… or as my Aunt said “child why don’t you get back to sewing… I need clothes!”. As a`designer, I’ve hear a lot of that lately, but I see a lot of images of clothing in social streams so why aren’t people satisfied… “Will … Continue reading
Information should be included that would inform, a potential buyer on the product. IF not in the posting on the social network, then on the product page of your site (recommended) . Choose an e-commerce or blog system, system that allows multiple images- above is a simulation of gallery system with feature image! The following is … Continue reading
Designers you need to let others sell for you , you cannot do it all… if you are sitting at a booth you are not producing. The questions I ask when I look at post across social media is Tell me WHY SHOULD I BUY This Item… Who do I know will this item suit… What … Continue reading