The times they are a-changin’.
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The need to raise awareness understanding and add to the “perception of value is a topic that needs further explanation. I’ve been thinking about the Global impact of Nascar on Local stock car racing as a model for local creatives. Discussions with and among independent creatives show they are either not “benefitting” or showing poor returns on their time investments using methods and tools within the #Fashiontech, #Arttech, #Creativetech arena. It’s time to speakup and inform those who seek to support. The problem though is not purely a technical one as much as an industrial one.- The indie designer who sells their own designed and manufactured label
- The local designer that supplies local boutiques globally
- The local boutique that brings independent global designers local
- The local custom/bespoke designer
- The local branded market T- shirt label, accessory/home and jewelry designers that customize pre-made ‘Blanks’
- Makers artist and crafters
- Freelancers & Service professionals who work with both local and traditional labels
- The local creative training sector.
- Sourcing
- Record keeping, Curating & Archiving
- Trending
- Data analysis
- Designing
- Sizing
- Pattern making
- Surface design
- Trim & notion design & production
- Accessory design and productions
- Storytelling
- Teaching/learning
- Creative development
- Entrepreneurial training
- Marketing
- Sales – social commerce
- Distribution
- Delivery
- Office task
- Space- Design- Production- Showroom- retail wholesale
- Revenue Costing Pricing Funding
- Customer care
- Product care
Very few of these are being tackled and those that are may be outside the context relevant to one of three constituents.
- Consumer
- Industry Professionals
- B2B service providers
Even then the needs of mass market may differ from the needs of the Luxury market , may differ from that of Local Global economies…
That also does not address the fact that the value of “Fashion” can be apparel
- As Clothing
- As Show
- As Entertainment
- As Tool (health, fitness, and even religion )WEARABLES
- As Art Canvas
- In 2D, 3D, Digital, mobile, connected, cloud mobile format
A complex scenario to navigate and put into context. In the mean time we need to ensure that the next three months are extremely profitable. The 4th quarter starts October 1st, It is a Crucial time and The Independent sector needs to maximize sales. Hence collective awareness and support need to be raised. Many are in a dire situation. Designers today are making less as a sector than they did 15 years ago. There is a lot that can be done collectively. The good news is that those who take a stance to make a change are seeing success.
If You have a tech solution in one of these areas please attend or contact us….
If You a building a Fashion Tech solution this is an Opportunity to meet Local fashion Professionals…
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