Yes, “Your Why” This is important because it will help Mom and Pop Creative entrepreneurs leverage technology to feed themselves and their family.
Most can answer their “what”, a few their “How” but seldom can they pinpoint their “why”.
Samuel Pierpoint Langleypoints out in this Ted talk that the most common reasons people give for failure is that they were, “under-capitalized”, the “wrong people” or “bad market condition”. Centering on your Why drives support and success!!
Why does your organization exist and why should anyone care…
What is your WHY?
I always ask , creatives going into Business, ‘what’s your “why”.
You’d be surprised at how many are stumped… they get into business because they are “Great” and do not need to “work for the man”
What is the value to the consumer.
I’m in this business
1) To help creatives feed themselves and their family
2) To ensure consumers of local products get the best possible product and experience
3) I am in this business to help my colleagues streamline and cut cost and save time by helping them understand the technology
4) Technology is great but It needs to be adapted to suit the needs and how people really use it
Whenever I feel overwhelmed I often remember his reference to Orvile and Wilbur Wright who were driven by a purpose and a dream and that
The people who believe will work with blood sweat and tears.